The solution started with the choice of the Hellix typeface, which I modified to give it more personality. Its bold, bulky letters bring a strong presence, while the subtle lowercase details add visual interest. A few rounded corners soften the look, keeping it balanced and approachable. The color palette centers on a striking yellow with just a hint of green, set against deep, dark backgrounds to make everything stand out.
For the logomark, I combined the letters M and F into one shape, using negative space to reveal the F in a way that feels interesting but still simple to read. Visual elements inspired by moving lightning bring a sense of speed and progress, tying back to the brand’s tech-driven energy. Throughout the identity, the tone stays casual and friendly to show approachability, while still coming across as trustworthy and professional.
