* MINDFUTURE * MINDFUTURE

*MINDFUTURE

OVERVIEW

INFO

Project
August 2024

/ Digital
/ Design System
/ Identity

Digital platform and identity for a disruptive Danish incubator

MindFuture is a Danish startup incubator turning bold ideas into reality and partnering with visionary founders to build smarter, faster, and more efficient device technology.

I was responsible for creating MindFuture’s identity, designing Test Your Idea—a digital platform where startups receive feedback on their ideas—and developing the website that unifies the brand and digital experience.

Success & Impact

Reached 1.000+ startups through digital platform for idea validation
User engagement increased by 30%, measured by companies reached
Established partnerships with DTU, AAU and presence in the ecosystem
Streamlined user journey from concept submission to feedback
Created scalable design system for continuous platform expansion

OVERVIEW

Digital / Design System / Identity

August
2024

INFO

Digital platform and identity for a disruptive Danish incubator

MindFuture is a Danish startup incubator turning bold ideas into reality and partnering with visionary founders to build smarter, more efficient device technology.

I was responsible for creating MindFuture’s identity, designing Test Your Idea—a digital platform where startups receive feedback on their ideas—and developing the website that unifies the brand and digital experience.

Success & Impact

Reached 1.000+ startups through digital platform for idea validation
User engagement increased by 30%, measured by companies reached
Established partnerships with DTU, AAU and presence in the ecosystem
Streamlined user journey from concept submission to feedback
Created scalable design system for continuous platform expansion

THE CHALLENGE

MindFuture needed a cohesive digital presence that lowered the barrier for founders to validate their ideas while building credibility in the ecosystem. The challenge had three key parts:

Digital platform: Design "Test Your Idea"—an intuitive platform for idea submission and feedback that felt accessible yet professional, serving founders at different stages of their journey.

‍Website & information architecture: Develop a website that unifies the brand and platform experience, clearly communicating MindFuture's value proposition while guiding users seamlessly towards action.

‍Identity design: Create a visual identity from scratch that felt tech-focused and trustworthy, reflecting MindFuture's mission and values.

[UP] FLYERS
[LEFT] MOBILE SCREENS

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[RIGHT] BOOKLET

TEST YOUR IDEA PLATFORM

The platform guides founders through a structured five-category assessment (Concept, Tech, Business, People, Finance), collecting key startup data through targeted questions.

Onboarding: The welcome screen introduces the five-category assessment through a radar chart. Founders then share key context (industry, country, stage), allowing us to contextualize results.

‍Guided submission: Five collapsible sections group scale-based questions by category. Progress tracking and contextual prompts guide founders and support a clear, structured evaluation.

‍Results visualisation: Immediate scored feedback displays as percentages and a radar chart, making strengths and improvement areas instantly visible through visual category comparison.

‍Feedback delivery: Category-specific guidance highlights next steps and shows how MindFuture can support them. High-potential founders can proceed directly to the MF program using their assessment data.

[ LEFT ]
TOTE BAG

MINDFUTURE WEBSITE

The website structure was designed to support three key user types: curious founders exploring their options, ready founders looking to test and submit their ideas, and partners such as DTU seeking collaboration opportunities.

The homepage features a prominent Test Your Idea CTA in the hero section, acting as a crucial step toward application, and introduces the departments that support founders throughout their journey. A portfolio of selected projects demonstrates credibility and outcomes, while additional subpages such as a 3D map of the hub, partnerships, and events provide deeper context and support engagement across all user groups.

MINDFUTURE IDENTITY

The visual identity needed to balance approachability with expertise while reflecting MindFuture’s tech-driven mission. I drew inspiration from high end tech interfaces with clean lines, dark UI patterns, and a sense of speed. The concept of electricity and movement became central, symbolizing innovation and progress

‍Typography: Modified Hellix typeface with bold letterforms for strong presence, with rounded corners for approachability.

‍Color palette: Striking yellow-green against deep dark backgrounds creates high contrast for digital interfaces.

‍Logomark: Combined M and F into a unique logo using negative space, simple yet distinctive.

‍Motion elements: Lightning-inspired visuals bring energy and speed, reinforcing clarity, momentum, and engagement.