PROJECT [ 00 - 1 ]

2024

* MINDFUTURE * MINDFUTURE

*MINDFUTURE

OVERVIEW

INFO

Project
August 2024

/ Digital
/ Design System
/ Identity

Digital platform and identity for a disruptive Danish startup incubator

MindFuture is a Danish startup incubator turning bold ideas into reality and partnering with visionary founders to build smarter, faster, and more efficient device technology.

I was responsible for creating MindFuture’s identity, designing Test Your Idea—a digital platform where startups receive feedback on their ideas—and developing the website that unifies the brand and digital experience.

Success & Impact

Reached 1.000+ startups through digital platform for idea validation
User engagement increased by 30%, measured by companies reached
Established partnerships with DTU, AAU and presence in the ecosystem
Streamlined user journey from concept submission to feedback
Created scalable design system for continuous platform expansion

OVERVIEW

Digital / Design System / Identity

August
2024

INFO

Digital platform and identity for a disruptive Danish startup incubator

MindFuture is a Danish startup incubator turning bold ideas into reality and partnering with visionary founders to build smarter, more efficient device technology.

I was responsible for creating MindFuture’s identity, designing Test Your Idea—a digital platform where startups receive feedback on their ideas—and developing the website that unifies the brand and digital experience.

Success & Impact

Reached 1.000+ startups through digital platform for idea validation
User engagement increased by 30%, measured by companies reached
Established partnerships with DTU, AAU and presence in the ecosystem
Streamlined user journey from concept submission to feedback
Created scalable design system for continuous platform expansion

THE CHALLENGE

MindFuture needed a cohesive digital presence that would lower the barrier for founders to test their ideas while establishing credibility in the startup ecosystem. The challenge had three interconnected parts:

Digital platform: Design "Test Your Idea"—an intuitive platform for idea submission and feedback that felt accessible yet professional, serving founders at different stages of their journey.

‍Website & information architecture: Develop a website that unifies the brand and platform experience, clearly communicating MindFuture's value proposition while guiding users seamlessly towards action.

‍Identity design: Create a visual identity from scratch that felt tech-focused and trustworthy, reflecting MindFuture's mission and values.

[UP] FLYERS
[LEFT] MOBILE SCREENS

Decode gif phone with alternating images

‍
[RIGHT] BOOKLET

TEST YOUR IDEA PLATFORM

The platform guides founders through a structured five-category assessment: Concept, Tech, Business, People, Finance, and is collecting detailed startup information through targeted questions.

Onboarding: The welcome screen introduces the five-category assessment through a radar chart. Founders then share key context (industry, country, stage), allowing us to contextualize results across industries and stages.

‍Guided submission: Five collapsible sections (Concept, Tech, Business, People, Finance) group targeted, scale-based questions. Progress tracking and contextual prompts guide founders through a comprehensive startup evaluation.

‍Results visualisation: Immediate scored feedback displays as percentages and a radar chart, making strengths and improvement areas instantly visible through visual comparison across all five categories.

‍Feedback delivery: Category-specific guidance cards outline concrete next steps for each area and explain how MindFuture can help. Promising founders can move directly into the MF program application, using their assessment data.

[ LEFT ]
TOTE BAG

Decode e-boy making horns with his hands

MINDFUTURE WEBSITE

The website structure was designed to support three key user types: curious founders exploring their options, ready founders looking to test and submit their ideas, and partners such as DTU seeking collaboration opportunities.

The homepage features a prominent Test Your Idea CTA in the hero section, acting as a crucial step toward application, and introduces the departments that support founders throughout their journey. A portfolio of selected projects demonstrates credibility and outcomes, while additional subpages such as a 3D map of the hub, partnerships, and events provide deeper context and support engagement across all user groups.

[UP] INSIDE BOOKLET
[DOWN RIGHT] BILLBOARD

Decode magazine gif with alternating pages

MINDFUTURE IDENTITY

The visual identity needed to balance approachability with expertise while reflecting MindFuture’s tech-driven mission. I drew inspiration from high end tech interfaces with clean lines, dark UI patterns, and a sense of speed. The concept of electricity and movement became central, symbolizing innovation and progress

‍Typography: Modified Hellix typeface with bold letterforms for strong presence, with rounded corners for approachability.

‍Color palette: Striking yellow-green against deep dark backgrounds creates high contrast for digital interfaces.

‍Logomark: Combined M and F into a unique logo using negative space, simple yet distinctive.

‍Motion elements: Lightning-inspired visuals bring energy and speed, reinforcing clarity, momentum, and engagement.