* M2CALL * M2CALL

Understanding the problem
The work began with exploring the daily challenges nurses and clinicians faced in intensive care. Interviews and floor walks gave me insight into their routines, the strain of continuous bedside presence, and the moments where important changes could be missed. These conversations surfaced critical pain points and shaped the direction of the product from the start.
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‍Defining phase
At this stage, the focus was on understanding and clearly defining users’ needs and problems. I mapped out pain points, created personas to represent different roles, and developed user journey maps to highlight key moments, responsibilities, and scenarios. This provided a clear overview of where the system could make the biggest impact and align with clinical workflows.

This was also the phase when crucial insights about the target group emerged. For example, understanding that most nurses were slightly older, and working in hectic, fast paced environments shaped many design choices, such as the hierarchy, typography, colors and interactions.
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‍Sketches and ideation
With key challenges and needs defined, I explored different interface structures and alert flows through sketches and low-fidelity prototypes. The goal was to generate ideas and test concepts early. This approach helped surface what worked for clinicians and shaped the foundation of the final interface.
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‍Prototype, feedback and iteration
The early concepts were developed into interactive prototypes and shared with ICU staff for feedback. Their reactions helped refine the app’s structure, simplify interactions, and prioritise what mattered most on the screen. Through multiple iterations, the interface evolved into a tool clinicians and nurses could rely on in high-pressure situations.